Rolex’s brand logo is a crown and a symbol of its position in the minds of many consumers. Now lets talk about Rolex features.
To speak of the history of Rolex, it must be started from the founder of Rolex, Hans Wilsdorf. Although the Rolex is purely Swiss-made, its founder Hans Wilsdorf was born in the German Bavaria (in southeastern Germany, closer to Switzerland). His watchmaking career began with La Chaux-de-Fonds, a key town in Swiss. Rolex, The brand name, is also invented by him, from the beginning, he believed that the brand name should be brief, easy to spell and pronounce in any language, similarly sounded in any language , easy to remember, pleasing to the ear, elegant and generous, It is believed that such a naming standard, if viewed from today, is also a very good standard.
The Rolex’s original logo is not the crown that is popular today, but the palm of five stretching fingers, representing that all watches are made by hand, and today’s logo shows the imperial air of the Rolex.
Rolex Sales Networks (dealers and stores) are distributed throughout the world, genuine Rolex can be bought in more than 100 countries and regions around the world, it has more than 30 branches, there are nearly 5,000 Rolex Professional watch makers scattered around the world, the annual mass production yield is about 1 million wristwatches.
One of the reasons why Rolex has been alive for decades, is never stop innovating on products. Divided according to the major categories of the Rolex product, its product line is not very diverse, including only oyster-perpetual type series and Cellini series and so on. The appearance of oyster-perpetual model has not changed much in recent decades, but if speak of the details, it is really true that, every innovation has changes in detail, bringing about a new life force to the oyster-perpetual type , such as , green submariner is favored by a lot of fans due to its novel colors, and many fans are crazy about its lightning pointer design. 2015 Day-date model is replaced with the new 3255 movement. It is regarded by the fans as Rolex’s strong performer . And Rolex has also made a great effort in the field of women’s watches this year !
It is inevitable that, everyone thinks highly of Rolex’s superlative quality, Mentioning Rolex, everyone will think of its waterproof function, and its precision, its durability, even its brand credibility and so on. And all of these basically meet the people’s demand for a wristwatch, and they also reflect the German spirit of the Rolex, its accuracy and reliability are deeply praised. Because Rolex knows that a reliable quality is the best way to win hearts and keep brands. At the same time, Rolex’s after-sales service and quality is also very publicly praised.
Rolex has two major series that are very clearly oriented —- oyster-perpetual and Cellini. Oyster perpetual series is the hero that render Rolex world famous. So over years, Rolex has also been focusing on the oyster perpetual-type to optimize and refine the watch. It derives more beautiful and practical subordinate watches.
Main Force of Rolex— Oyster Perpetual Model
In 1926, the world’s first waterproof watch was born, it is the Rolex’s Oyster Watch, which has a patented rotary bezel, bottom cover and winding crown, and later, its triangular pit line watch ring (commonly known as dog-teeth circle) has gradually become one of the Rolex’s hallmarks. In 2015, a brand-New 3200 series movement came on stage, bringing the oyster watch into another realm.
Calendar window is added at the 3 O’clock position on the watch face. In 1945, the first automatic winding wristwatch with calendar window in the world was born. Rolex oyster perpetual datejust watch. At present, datejust has a total of 8 watchcases ranging from 26 to 41mm, one can find a suitable size irrespective of sex.
In 1953 it was launched. Designed for divers, the diving time can be calculated using the rotating scale outer ring, the waterproof depth was increased from 100 m to 200 m in the same year, to 300 meters in 1979. In 2010, the Green submariner of Ceramic Circle was born, the unidirectional rotating outer ring was changed to wear-resistant Cerachrom ceramic material, the scale was filled with platinum.
Greenwich Type (GMT Master)
Released in 1955, this type is designed for pilots, added with a second-place time pointer and a 24-hour watch ring to allow pilots to check the time in two places. At this point, Rolex watch has covered the marine, land and air field.
Oyster Perpetual Sea Dweller
The two type of watches are the leaders in the realm of Rolex Diving watch. Sea dweller watch was born in 1967, equipped with helium -discharging valve, waterproof depth was 610 meters, sea-dweller style watch was released in 1978 , its waterproof depth reached up to 1220 meters.
Inspired by the famous Daytona International speedway in the United States, the chronograph stopwatch with the same name was released in 1963, and in 1992 it began to become a sponsor for Rolex Daytona 24-Hour Endurance Championship . A handful of Daytonas are designed to be square on the inside of small needle-plate scales, such a type is favored by collectors due to the famous film star, Paul Newman.
In order to take care of the needs of women or the delicate-wrist clients, Rolex introduced three sizes (40, 35, 29mm) in the 1992 series . In that year, Rolex also officially opened a series that is specially designed for women- Women’s diary pearl lady-style wrist watch. The 2007 Yacht master II watch was added with a mechanical countdown function, which is the first watch in the world that has such a function.
Of course, Rolex is also aware of the singleness of the brand series, in the face of today’s consumer demand for diversified products and fear of the aesthetic fatigue produced by a blind promotion of oyster-type watches, in 2014, the Basel Watch exhibition launched a new Cellini series of watches, which is a combination of both retro temperament and modern elements and has launched a total of three different functional models, and moreover, it is also an elegant watch that is fit for everyday wear .Before the advent of the new Chiellini series in 2014, the shape of the series had not been set down, pillow, square, and round type have all been tried, up to 2015, this series only has a round-shaped watch and a square prince-type wrist watch.
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